Changing Boobtube to YouTube
It comes as no surprise that dudes dig online video. We’ve seen Pewdiepie’s stats — millennial men enjoy themselves some Youtube… Now, this hunch is supported by Nielsen research. According to the information and ratings giant, millennial men consume online video more than other demographic. To which women around the world collectively say, “duh.”
In the US, young males viewing habits total to about 2 hours and 15 minutes each week of watching videos on the Internet. What’s more interesting, is that while millennial men are seemingly eating up online content, they’re giving traditional television a hard pass. The ‘young dude’ demo spends the least amount of time watching TV in the traditional sense, just 20 hours each week in front of the tube. In comparison, millennial women are clocking in 23 hours a week on average. We blame, Shonda Rhimes.
The discrepancies among ethnicities featured in Nielsen’s report were also worthy of noting. African American millennial men spent more time than the national average watching both television and online video, while Asian American millennial males watched less TV but beat out the national average for online video consumption by nearly 2 hours.
So cheer up, everyone else’s boyfriend is ignoring them for Netflix too.