The Evolution of YouTube Ads
Do we really hate the ads before videos as much as we like to think? New data released by YouTube claims ads may just be growing on us. According to the king of online video, 2014’s top-performing ads were 50% longer than last year and were viewed at a 50% higher rate.
The reason? Ad creators have actually started spending time and money making their videos freaking interesting. We’re not pressing “skip ad” with as much fervor as before… We’re actually enjoying these longer 3-minute ads, largely due to the fact that the content is catered to online viewers and the YouTube platform. Brands are beginning to understand the space and, in turn, are collaborating with some of platform’s biggest creator’s for sponsored content that actually has an engaged audience. Boom.
To put this data into perspective, the top 20 performing ads racked up 425 million views and over 1 billion minutes watched in 2014 — compare that to 2012’s 200 million minutes consumed and you’ve given an Donald Draper a boner.